Motivational storytelling brought to life through illustration and typography.
This book design brief was so much more exciting than just any publishing project. Koki worked very closely with author, Chris Baréz-Brown, to develop a beautiful printed product that captured the essence of his narrative and the energetic personality of his voice. The text is accompanied by original illustrations and creative typography that come together in a beautifully produced book that is a joy to read, again and again.
Koki managed the editorial process, developing the raw manuscript to define the structure and flow of the narrative. This phase was concluded before we could really immerse ourselves in the visual design.
To create a seamless reading experience we focused on developing a pace and rhythm in the narrative that takes the reader on a journey. The pages are filled with visual surprises as Chris' wisdom, life-hacks and insights unfold. Bold coloured panels contrast with generous white space and typography is used to create texture and add meaning to the content.
The illustration style used for the book is spontaneous and playful, with the feel of paper cut-outs. The content of the illustrations is based on the text content.
While intentionally conceptual and often times cryptic, the visual aspect of the book adds a layer to the content rather than just representing it literally.
A very simple 2 column grid system was used for the type design. This allowed for maximum design flexibility and creativity so no two pages are the same while the overall feel of the book is beautifully cohesive.
Once proof-read and approved by the client, the book pages were finalised for print.As designer and project manager, I liaised with the printer about production specs. The book is printed with two spot colours on a natural uncoated paper. The cover is case bound with a white foil.The cover design is boldly minimalist and intriguing. The simple three dots on the cover are echoed in the typography on the book title page. The dot continues as a design motif, used creatively throughout the book.
The finished book has been very well received and the design style has influenced the greater Upping Your Elvis brand styling.
To create a seamless reading experience we focused on developing a pace and rhythm in the narrative that takes the reader on a journey.
The illustrative style and bold typography has become a signature of their identity and design across corporate communications and social media platforms.
"I’ve worked with many creatives over the years and none has been so brilliant at the process of making things beautiful. Working with Koki is a total joy."
